Master Brewer Consulting advises beverage companies across beer, wine, spirits, soft drinks, ciders, and flavored alcoholic beverages. Founder and director Craig Groeneveld has more than 20 years of experience in the beverage industry and has worked with Anton Paar instruments for close to two decades.

In his consulting work, accurate measurement is central to improving production. Beverage producers need to understand where losses occur, how their products perform, and whether alcohol, extract, sugar, and density values remain within target specifications.

Faster alcohol analysis with Alex 500 and Snap 51

Instruments such as Anton Paar’s Alex 500 and Snap 51 help producers measure samples in under five minutes and are faster and more accurate than traditional methods such as pycnometers, hydrometers, and saccharometers. This helps beverage brands increase throughput by reducing analysis turnaround time, improve quality through accurate sugar measurement, and reduce costs by limiting alcohol give-away.

Turning measurement data into process improvement

When working with breweries, Groeneveld is often asked to identify where losses occur. Measurement is the basis for this work. With Anton Paar equipment, breweries can track key parameters and use the resulting data to optimize their processes.

Once installed, the instruments are easy to calibrate and operate. Anton Paar instruments are more accurate than beverage regulations require, giving plant managers confidence that their products remain within specification and that unnecessary losses can be avoided.

Ease of use and strong service support

For Groeneveld, ease of use is another decisive factor. Anton Paar instruments can measure multiple parameters and present them in a way that is easy to read and apply in daily production.

He also values Anton Paar’s service. If an issue occurs, customers receive quick support and practical advice. This combination of measurement quality, usability, and service makes Anton Paar a trusted part of Groeneveld’s consulting work with beverage producers.