General privacy policy of the Anton Paar Group

The protection of your personal data is of particular concern to us. Therefore, we process your personal data only on the basis of the applicable data protection laws (GDPR). We take careful precautions to protect your data from loss, manipulation, and unauthorized access. The precautions are in accordance with the current state of technology. In this statement on our Data Privacy Policy we inform you about the most important aspects in the context of data processing on our website.

The privacy policy for Anton Paar apps can be found here.

1 | Storage of access data in server log files

You can visit our website without disclosing any personal information. We store only the access data in server log files such as the names of the files requested, the date and time of the query, the data volumes transferred, browser type, IP-address, and the requesting provider. These data are evaluated exclusively to ensure trouble-free operation of the site and to improve our offer, but do not allow any conclusions to be drawn about the person behind the user. In the case of concrete indications of unlawful use, we reserve the right to review the data retrospectively.

2 | Cookies

Our website makes use of so-called cookies in order to recognize repeated use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve our website and services. 

To a certain extent, however, these cookies also pass along information used to automatically recognize you. Recognition is possible because your IP address is saved in the cookies. The information thereby obtained is used to improve our services and to enhance easier access to the website.

You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. You can find detailed information about the used cookies in the cookie settings. By using this website without deactivating the installation of cookies in your browser software, you consent to the processing of your data collected by Google in the manner and for the purposes set out above.

3 | Contacting us

On our website we offer you the opportunity to contact us via our contact forms, via email or via LiveChat (see section 7). For the purpose of processing your request and subsequent communication with you, the information you provide will be stored and forwarded to the persons responsible exclusively within the Anton Paar Group (see section 7). A comparison of the data collected with data, which may be collected by other components of our site, is also not made.

If you contact us via an email link (e.g., the date and time of the incoming mail, sender and recipient, and the subject of the email will be logged. These data are automatically deleted after two months. An evaluation of these data is only done to reconstruct and correct systemic deviations. The content of your email can only be viewed by the recipient.

4 | Data storage Webshop (Service not applicable to every company of the Anton Paar Group.)

We point out that for the purpose of a simpler shopping process in our web shop and for subsequent contract processing as a web shop operator, the IP data of the connection owner are stored as part of cookies, as well as the buyer data you specified.

The data provided by you are required for the execution of the contract and for the performance of pre-contractual services and measures. Without this data we cannot conclude the contract with you. A transfer of data to third parties only takes place to the transport company commissioned by us for the delivery of the goods / and to our tax consultant for the fulfillment of our tax obligations (see section 7).

Credit card data is never stored with us. Nevertheless, the protection of your payment-related information has the highest priority for transactions with credit card data. The entire payment process is for this reason handled by certified Payment Service Providers according to PCI-DSS standards, which have the best security systems and only forward the result of the transactions to us. This approach virtually eliminates the misuse of your data.

In the case of a contract, all data from the contractual relationship are stored in any case until the expiry of the tax retention period. In any case, the data: name, address, purchased goods, and date of purchase will be stored at least until the end of product liability.

5 | Newsletter (Service not applicable to every company of the Anton Paar Group.)

You have the opportunity to subscribe to our newsletter via our website. For this we need your name and your e-mail address as well as the declaration that you agree with the subscription to the newsletter.

In order to provide you with targeted information, we also collect and process the information voluntarily provided by you.

You can cancel the subscription to the newsletter at any time. Please send your cancellation to the following e-mail address: newsletter.cleverreach[at] We will immediately delete your data in connection with the newsletter dispatch. Please note that we can cancel a newsletter subscription only as a whole and not partially for a product group.

6 | Use of Google Analytics 

Facebook Pixel

Our website uses Facebook Pixel, a service of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

Facebook Pixel allows us to place targeted advertising for our products on Facebook. To this purpose, a cookie is set in your browser and a connection with Facebook is established with every page view, which transmits that you have visited our site. Facebook assigns this information to your user account if you are registered with Facebook.

More information on Facebook Pixel can be found here. You can deregister from the remarketing function of Facebook Pixel here if you have a Facebook account.

Google Analytics and Google Tag Manager

Our website uses Google Analytics and Google Tag Manager, both being web analysis services of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”). 

With the help of Google Analytics and Google Tag Manager, cookies are saved on your computer during your visit to this website, which allows our website to recognize you again during subsequent visits and make it possible for you to analyze the usage of the website. We use this analysis to design our offering in a user-friendly fashion and to optimally adapt our website to your interests, as well as to place targeted advertising.

You can find further information on Google Analytics, Google Tag Manager, and the opt-out option here. The general data protection declaration of Google can be found here.

Google AdWords remarketing

Our website uses the Google AdWords service. Google AdWords is an online advertising service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

In this context, we also use the remarketing functionality of Google AdWords to enable the display of targeted advertising for our products on other websites in the Google network. To do so, text information, or so-called “cookies“ are also saved on your computer via the web browser, which enable Google AdWords to recognize you when you visit various websites in the Google network. No information of any kind is saved here that could make you identifiable.

You can find more information and a possibility to deregister here.

Google Maps

Our website uses Google Maps, a service of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

We use Google Maps to present map material that is embedded into our website.

You can find more information on data protection at Google Maps here.


Our website uses the functionalities of HubSpot, a service of Hubspot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA.

HubSpot sets cookies that enable us to analyze website visits. HubSpot analyzes the data gathered in this way (e.g. IP address, browser, viewed pages and duration of the visit) on our behalf in order to create reports on website visits.

You can find more information about HubSpot here.

LinkedIn Insight Tag

Our website uses the functionalities of the LinkedIn Insight Tag of the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

With the help of the LinkedIn Insight Tag, we can display personalized advertisements and receive anonymized reports concerning the performance of the advertisements and information on website activity.

You can find more information on data use by LinkedIn here. You can deactivate the gathering of data  here.


Our website uses the functionalities of Mouseflow, a service of Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen V, Denmark.

Mouseflow analyzes website activities and provides us with an evaluation of how our website is used. It is also possible that randomly selected visits may be recorded anonymized in individual cases in order to derive improvements from mouse movements and clicks.

The Mouseflow functionality can be deactivated here, and more information about Mouseflow can be found here.


Our website uses the Live-Chat tool of Snapengage LLC, 1722 14th Street, Suite 220, Boulder, CO 80302, USA.

The incorporated plug-in enables us to communicate with you in real time via chat and to advise you about our products or contact options. When you use the chat service, a connection with Snapengage LLC is established and a cookie is set in your browser. The information is also transmitted to Snapengage that you are using the service at our website.

You can find more information on Snapengage here.


Video content of YouTube, a service of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA is embedded in our website.

When you visit one of our websites containing embedded YouTube content, a connection with YouTube is established and notification is provided that you have visited our site. If you have a YouTube account and are logged in, the site visit and the video viewing will be allocated to your YouTube account.

You can find more information on YouTube here.


We use the feedback service “Usabilla for Websites” of Usabilla B.V., Rokin 16, 1012 KR Amsterdam, Netherlands.

Usabilla offers us services revolving around feedback for our website. Cookies are set in your browser for this purpose. The browser establishes a direct connection with Usabilla and transmits the IP address and other data entered in a corresponding form.

You can find more information on Usabilla here.

7 | Passing on of data

Data is processed for the purposes of meeting legal requirements, fulfillment of contracts, the processing of customer inquiries concerning our products and services, the carrying out of trade fairs, seminars, and training measures, as well as for the processing of business routine in the Anton Paar Group.

The companies associated with the Anton Paar Group are subject to this privacy policy or follow guidelines that offer just as much protection.

In case of legal obligations, your personal data may be transmitted to public authorities, law courts, investigative authorities or similar public institutions.

Contract partners of Anton Paar, such as distribution partners, tax consultants, or service providers such as transport companies for the delivery of goods or third-party software solutions (such as LiveChat), use the data transmitted by us or transmitted towards us only for the fulfillment of the respective defined purpose. A different use of the data is not permitted.

8 | Payment service providers

We use the services of BS PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt/Main for the processing of online payments and the services of CardConnect Corp., 1000 Continental Drive, Suite 300, King of Prussia, PA 19406, USA for payments in the USA.

In this context, your data is processed directly by our payment service providers and is not visible to any company of the Anton Paar Group.

You can find more information on data protection here (BS Payone) and here (CardConnect).

9 | Your rights

You have the right to information, right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability, and right to object. 

Please contact us if you have questions concerning the collection, processing, or use of your personal data, and also if you have any questions, would like to correct the data, block or delete data, withdraw your consent, or file an objection to a certain kind of use of the data (see section 10).

Should you believe that the processing of your data violates data protection law, you have the right to register a complaint with the responsible regulatory authority. In Austria this is the Österreichische Datenschutzbehörde, Barichgasse 40-42, 1030 Vienna,

10 | Responsible body and contact 

Anton Paar GmbH, Headquarter
Anton Paar Strasse 20
8054 Graz, Austria

Contact for your privacy concerns: gdpr[at]

11 | Changes or addenda

Should individual or multiple provisions of this data protection declaration be or become invalid, the validity of the remaining provisions of this data protection declaration remain unaffected.

We reserve the right to adapt this data protection declaration within the realm of legal possibilities without warning or notification. The current version can be viewed at any time at our website.