Marketing Specialist

Crafting marketing strategies including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual plans for the Marketing department
• Set, monitor and report on team goals
• Ensure brand message is strong and consistent across all channels and marketing efforts
• To derive marketing measures in order to achieve defined pipeline generation goals
• To implement global/local campaigns and product launches in close cooperation with Sales
• To ensure Corporate Design (CD) and Corporate Identity (CI) conformity of all created and used marketing materials
• Establish & manage relationships with key opinion leaders and influencers
• Monitor and report competitors' marketing and sales activities
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments
• Work closely with the Marketing and Sales Teams to define and continuously improve the Lead Management Process

www.anton-paar.com | Created by Vikram Bhalla 24.08.21 | Marketing page 2 of 2
• Develop, implement, and manage marketing campaigns that -
o Promote the products and services
o Enhance brand awareness in the digital space
o Achieve audience engagement, website traffic, and revenue
• Ensure all marketing expenses are within the determined budget
• Any other tasks as assigned by the management

• 7+ years of relevant experience in online/digital marketing (in a B2B environment)
• Strong project management skills
• Strong organization and analytical skills
• Master’s degree in management/marketing will be an advantage

Immediately