Backstage: Marketing

Those who know Anton Paar are aware that the company develops and produces high-precision laboratory instruments and process measurement systems in-house. The philosophy of "in-house production" is also reflected in the marketing department. We are a team of highly qualified marketing experts, structured similarly to a full-service agency. From planning and conception to implementation, production, and placement of advertising campaigns, we take care (almost) 365 days a year of the promotion of Anton Paar's great products worldwide. Working in marketing at Anton Paar means being among experts in fields such as copywriting, video, digital marketing, graphic design, project management, event management, translation management, social media, and photography - to name just a few. Every team member has expertise in their respective field. Together, we form a strong team.

When I completed my marketing studies many years ago, I had a rough idea of the direction I wanted my career to take. At that time, I started in a small company as a one-woman marketing department. The idea of working for a company like Anton Paar was my professional dream. When I got the chance to start as a Marketing Project Manager, that dream came true. Shortly after, I had the opportunity to lead the Project Management & Marketing Controlling department, which brought me great joy. Today, I hold the position of Head of Marketing at Anton Paar, and it fills me with pride to be able to lead this great team and to learn with and from my colleagues every day. For me, our slogan "Great people | Great instruments" couldn't be a better fit.