skills.lab Cube at European Soccer Championship

2024-04-25 | Corporate

Interactive soccer system in two fan zones in partnership with Hisense.

During the European Soccer Championship 2024 in Germany, the skills.lab Cube from
Anton Paar SportsTec will offer soccer fans the opportunity to put their skills to the test themselves. As the official global sponsor of the tournament, Hisense is using the interactive system to offer visitors to the fan zones in Berlin and Munich the perfect way to prepare for the matches.

In Berlin, the skills.lab Cube will be used in the fan zone at “Platz der Republik”, directly in front of the "Reichstag". In the heart of Munich, the system will be located in the popular Olympiapark.

The 16 sqm skills.lab Cube is the all-rounder among the Anton Paar SportsTec systems. Surrounded by interactive LED walls, it offers every visitor the opportunity to put their soccer skills to the test and compete with others. The Cube is therefore ideal for entertaining a large number of people in a short space of time and has already proved to be a crowd-puller at the "FC Bayern World" in Munich.

The electronics group Hisense from the People's Republic of China, headquartered in Qingdao, is using the European Championship to further strengthen its brand. For Anton Paar SportsTec, the major sporting event offers a platform to present the performance and versatility of the skills.lab Cube to an international audience.

“This project proves that we have expanded our product range beyond our flagship system, the skills.lab Arena, in a targeted and market-oriented manner and can offer an attractive sports experience at major sporting events," says Johannes Tändl, General Manager of Anton Paar SportsTec.