Success Story: Birra Amarcord

A winning combination of style, creativity, and consistent quality: Birra Amarcord

The Italian craft brewery Birra Amarcord in the Apennine mountains behind Rimini is an independent, family-run enterprise which is rooted in the region: The name is inspired by Federico Fellini’s Oscar-winning film “Amarcord” about the people of Rimini and some of the film’s characters give their name to a series of beers. Located off a small road, Birra Amarcord’s production plant is a modern gem surrounded by trees, rocks, and sky. Despite its small size it was the first Italian beer producer to invest in Anton Paar’s all-round quality assurance system combining online monitoring of the beer before bottling linked via software with reference measurements in the quality control laboratory.

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